Website and brand refresh.
Working closely with the client I helped to prioritise key areas of the business in the website and push the boundaries of the brand.
One of the main challenges for the client was to explain and prioritise the many areas of business they covered. Wireframes helped us to explore different ways that the organisation could be laid out and explained to users.
A design was created with aligned with the brands standards, which were in the process of updating. An editorial style homepage helped the brand establish a thought leader image.
A megamenu helped the brand get the space it needed to showcase the areas of business they cover.
A large hero image style was maintained throughout the site to continue the editorial style from the homepage.
I was also tasked with creating documentation and style guides for developers to work with.