In Short

A geo-spacial app to help tourist and locals explore all the highlights Ireland had to offer. I was tasked with wireframing the UI and user journey as well as completing the final design and ensuring all assets were mobile ready.

MY ROLE
  • Wireframing
  • User Testing
  • Design
  • Asset Preparation

Wireframing

Wireframing allowed us to define the scope of the project while also exploring the various user journeys of the app and to identify user experience issues early on.

Onboarding and category selection wireframe.

Offers and What's On flows.

Design

After extensive design presentations and user testing sessions a bright and colourful design was chosen. It was seen as refreshing and avoided any traditional Irish design clich├ęs.

Main menu and hotel selection screens.

A bold typographic style was used throughout from menus to lists.

Main menu and hotel selection screens.

Since users could choose a location to search from it was made clear that it must be obvious where your current location was set to. This was made clear in the UI.

Maps helped to aid users.

The app also featured an augmented reality mode where any nearby attractions were highlighted.

Augmented reality screen.